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Each year, the Kraft family and the Patriots honor members of the New England community for their service to non-profit organizations around the region through the Community MVP Awards. In 2011, the Kraft family and Patriots Charitable Foundation announced the renaming of the award to the Myra Kraft Community MVP Award, in honor of Myra's life-long commitment to giving to others through volunteerism. Each year, Myra Kraft Community MVP winners are recognized for their leadership, dedication and a commitment to bettering their communities during a luncheon at Gillette Stadium with a donation made in their name to the non-profit organization for which they volunteer. As part of the Foundation's season-long "Celebrate Volunteerism" campaign, the Myra Kraft Community MVP Awards opened early, on Oct. 9, 2011 and will run through April 15, 2012.