Be A HERO Designated Driver Program
Be a HERO, Be a Designated Driver at Gillette Stadium. Fans can pledge to stay sober and ensure a safe ride home for their friends and family.
As a Designated Driver You Will Pledge:
- That you are 21 years of age or older
- You will never drive drunk
- You will always have a designated driver
- You will not provide alcohol to minors
- You will Always Buckle Up – Every Trip, Every Time
As a Designated Driver you automatically receive:
 A 'Be a Hero' wristband |
 A FREE 24oz Soda |
|
You are also entered for a chance to win:
 A Pre-Game Field Visit for
You and 3 Guests |
 A $100 Gift Card
to a Restaurant at
Patriot Place |
 A Ceremony on the field at
the Last Home Game
of the Season |
Additionally:
Any time during the season if you are wearing your Be A Hero Wristband at a participating restaurant at Patriot Place and you are the Designated Driver you will get FREE SODA
|
** To sign up and redeem your token of our appreciation please visit any of our booths just inside the three main gates, our 4 guest services locations on the 100 and 300 levels of the stadium, and at the 4 concierge stands in the Putnam Club.
Responsibility Partners:
- Hero Campaign
- TEAM Coalition
2011 Patriots Total: 23,580
2011 League Total: 220,372
2010 Patriots Total: 20,440
2010 League Total: 171,759
Award Recognition:
- New England Patriots achieved the Top status for the most fans pledging to be designated drivers in the 2011 and 2010 season.
- New England Patriots achieved Top Five status for the most fans pledging to be designated drivers in the 2009 season.
