Michael Rubin, executive chairman of Fanatics, is going all in, and he's asking his friends to do the same. After creating the "All in Challenge," athletes and celebrities have been offering up once-in-a-lifetime experiences to raise money for COVID-19 relief, and Patriots fans have a chance to take home a special piece of team history.
This weekend, Robert Kraft joined the fight. On CNN, Kraft announced he would be auctioning off his Super Bowl LI ring to benefit the "All in Challenge," and there is great symbolism behind his choice.
The Patriots Super Bowl LI victory over the Falcons is a comeback story for the ages, and Kraft said that it reminds him of the moment we're collectively in now.
"There's a feeling in the country like we've never had in my lifetime. It sort of brought me back to our fifth Super Bowl when two minutes to go in the third quarter. We were down 28-3 and had a .4 percent chance to win … 99.6 chance to lose and we came back," he said. "It was through great teamwork, great effort and no one believed it could be done. To me, that represents where we are in this country today."
Kraft promised to pick up whoever wins the auction in the Patriots team plane, and he will give the ring to them in person in the Patriots trophy room at Gillette Stadium. The Super Bowl LI ring features 283 diamonds, so it will make for an ever-so-casual addition to your jewelry collection.
You can get a detailed look at the Patriots fifth Super Bowl ring here, and you make a bid here. All proceeds raised from the sweepstakes and auctions benefit organizations like Meals on Wheels, World Central Kitchen, and No Kid Hungry.