FOXBOROUGH, Mass. (Sept. 11, 2018) - Eight years ago, the Kraft family and the New England Patriots Foundation introduced a season-long theme called Celebrate Volunteerism. The main focus of the initiative was to recognize community volunteers and to promote the importance of volunteering.
Since its inception, New England Patriots players, coaches and alumni have donated tens of thousands of hours to giving back to their New England communities. During their weekly off day, Patriots players volunteer throughout New England to support children and families in need. Patriots season ticket members have also teamed with Patriots players to better their communities.
Throughout the 2018 season, the foundation will continue its Celebrate Volunteerism initiative by teaming with nonprofit organizations to educate fans about the need for volunteering, highlighting deserving volunteers from across the region and seeking to inspire Patriots fans to become lifelong volunteers.
"We originally started the Celebrate Volunteerism initiative as a tribute to my sweetheart, Myra," said Patriots Chairman and CEO Robert Kraft. "Over the past eight years, it has become the heart and soul of the Patriots Foundation, just like Myra was. We enjoy shining the light on local volunteers that are committed to improving the lives of children and families across the region and we hope that this inspires our fans to get more involved in their communities."
Every week throughout the season, the foundation will present the "Patriots Difference Maker of the Week" award, which recognizes deserving volunteers who go above and beyond to support their local community and nonprofit organizations. Fifteen individuals will be named Patriots Difference Makers throughout the season. Fans are encouraged to nominate a "Patriots Difference Maker" by visiting www.patriots.com/community.
The outstanding volunteers will be recognized on the Patriots website and in print materials, including Patriots Football Weekly and Patriots GameDay magazine. They will also be recognized during a special ceremony at the Patriots final regular season home game against the New York Jets on Sunday, December 30.
For more information about the Celebrate Volunteerism initiative, including pictures and videos of Patriots players giving back in the community, please visit www.patriots.com/community.
ABOUT THE NEW ENGLAND PATRIOTS FOUNDATION
The New England Patriots Foundation is the nonprofit organization established by Robert Kraft in 1994 to support charitable and philanthropic agencies throughout New England. The Foundation's primary goal is to support programs that aid the youth and families of the New England region by assisting programs that foster cultural diversity, education, family and health. The Foundation has taken special interest in youth programs that encourage education, creativity and development of character.