The New England Patriots have once again proven they are champions both on and off the field—this time earning national recognition for their storytelling prowess. The team's in-house content team earned a remarkable haul of honors at the 46th Annual Telly Awards, collecting eight awards across a wide range of categories.
This year's Telly Awards theme—"Stories Take Shape"—highlighted creativity that bridges traditional and emerging formats. The Patriots stood out among thousands of entries submitted by major media companies, independent creators, and brands around the world, receiving accolades that reflect both innovation and emotional resonance.
The team's coverage of Tom Brady’s Patriots Hall of Fame Induction Ceremony was a standout, earning four Telly Awards. The multi-platform production received People's Telly Silver honors in General – Branded Content and General – Online Series, Shows and Segments, as well as Silver in the Craft – Use of Livestream category, and a Bronze in General – Live Events and Experiences. The ceremony was celebrated for its polished presentation and emotional storytelling as fans welcomed Brady back to Foxborough.
Mic’d Up: Matthew Slater’s Final New England Patriots Game also earned major recognition, taking home the People's Telly Gold in the General – Non-Broadcast category and a Silver in General – Sports. The piece offered a heartfelt, behind-the-scenes look at Slater's farewell, capturing the respect and admiration he earned during his legendary career.
The Patriots content team also earned a Silver Telly Award in General – Sports for their 2024 schedule release video, Good Jules Hunting. The clever, cinematic parody—starring Julian Edelman and Rob Gronkowski—offered a creative twist on the famous feature film and quickly became a fan favorite.
Another Silver in General – Sports went to Everything but Football, a lighthearted feature highlighting Bryce Baringer, Marcus Jones, and LPGA golfer Alexa Pano. The segment gave fans a fun, behind-the-scenes look at the personalities beyond the gridiron.
These wins underscore the Patriots' commitment to high-quality content that goes beyond game highlights. From emotional farewells to immersive livestreams and creative schedule announcements, the team seeks to find compelling ways to connect with fans year-round.
The Telly Awards received over 12,000 entries this year from across the globe, making the Patriots' multi-category success all the more impressive. With recognition from both industry judges and the public, the Patriots content team continues to set a high bar for storytelling in the sports world.
To view the winning entries, visit The Telly Awards Winners Gallery.
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