The New England Patriots take on the Cincinnati Bengals during Sunday Night Football at Gillette Stadium on Sunday, October 5, 2014.
FOXBOROUGH, Mass. –** Tom Brady and the rest of the New England Patriots picked a prime time to put on a show Sunday Night, exploding for 505 yards of total offense and 43 points in a decisive 43-17 victory over the previously undefeated Cincinnati Bengals on NBC's "Sunday Night Football," in what was the most watched program of the week in the regional market.
An average of 1,231,700 total viewers in the Boston market tuned in to see Brady become just the sixth player in NFL history to eclipse 50,000 passing yards as the Patriots captured their 32nd straight home win against an AFC opponent. Nationally, the win garnered a 12.8 household rating and 20 market share, up 10 percent from last year's "Sunday Night Football" Week 5 contest between Houston and San Francisco, which drew a 11.6 rating and 19 share. Additionally, the ratings were an all-time high for a Bengals game on "Sunday Night Football."
Viewership was highest in the local Boston market, where the game attracted a 35.6 household rating and 55 market share, making it the most watched program of the week by a landslide. The second-most watched program of the week was Sunday night's pregame show, which drew a 20.0 rating and 31 market share. Overall, the Patriots accounted for the four most watched shows of the week in the Boston market, as Monday night's game at Kansas City and Sunday night's postgame show were third and fourth, respectively. Rounding out the top five was the highest rated non-Patriots show of the week, CBS's "NCIS," which attracted a 14.2 rating and 22 market share.
The Patriots will look to capture their first divisional win of the season next Sunday when they travel to Buffalo to take on the AFC East rival Bills at 1 p.m. The game will be broadcast regionally on FOX and locally in the Boston market on WFXT-Channel 25, with Kenny Albert on play-by-play, Daryl Johnston providing color analysis and Tony Siragusa reporting from the sidelines.