In most media circles, it's being dubbed "Videogate."
Cries of shock, disgust, and shame are pouring in as more and more people are hearing about Patriots head coach Bill Belichick's alleged violation of NFL rules regarding video recording equipment during games.
Another angle tries to give Belichick advice on how to handle the media onslaught.
"He needed to acknowledge what was going on a heck of a lot better right from the get-go," said Gre Wilson, a New York-based communications professional told the Herald.
"First and foremost he should have said, 'Look, I know you have lots of questions and you're going to get answers when I can give them to you. We're in an ongoing discussion with the league and it wouldn't be appropriate to comment right now. I know there are a number of things you want to talk about and that's not lost on me, but we can't do this right now.'
The other side of the coin in this controversy is the often unspoken fact that the Patriots may not be the only team using such unauthorized means of scouting the opposition.
A Green Bay Packers official is quoted in one local story as saying “everyone does it," while an unidentified former Patriots employee asserted, "I can tell you this happens all the time. I guarantee you the Jets and everybody else are doing it, too."