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Still many scenarios for prime-time packages

It could be a while before the NFL finalizes the prime-time portion of its television packages.

KAPALUA, Hawaii (March 23, 2005) -- It could be a while before the NFL finalizes the prime-time portion of its television packages.

The current eight-year contracts worth $17.6 billion run out after the upcoming season, but Fox already has agreed to a six-year, $4.3 billion deal to keep the NFC games on Sundays, while CBS will keep the AFC games for $3.7 billion.

However, the league isn't close to any agreements for its biggest moneymaker, the Sunday night/Monday night packages. ABC and ESPN combined paid $9.2 billion for the prime-time games.

But Walt Disney Co., which owns ABC and ESPN, has not offered anything acceptable to the NFL to renew the contracts. So other players have become involved.

What is the league looking at?

"A better question might be, 'Is there anything we have not explored?' " commissioner Paul Tagliabue said at the league's annual meetings. "We've looked at ESPN for Monday nights, other networks for Sunday nights or Monday nights, ESPN for Sunday nights, split packages on Monday nights."

Switching networks on Sunday and Monday nights also is possible, particularly with the league's desire to have some flexibility in moving games from the afternoon to prime time. Such time switches work far better when they are Sunday afternoon to evening rather than Sunday to Monday night.

Tagliabue also would like to see NFL Network involved as a carrier of live regular-season games. The league is selling a Thursday night/Saturday night package that has attracted interest from some outlets that don't currently televise the NFL. But if the numbers don't work for the league, it could put those late-season matchups on NFL Network, which currently is available on DirecTV and selected cable outlets.

As for the flexible schedules, Tagliabue said teams would get the opportunity to play themselves into the prime-time game by having stronger than expected seasons. A certain number of matchups will be set, but others will be flexible, particularly down the stretch of the schedule.

Asked why the Oakland Raiders, a 5-11 team, was placed in the high-profile Thursday night season opener at New England, Tagliabue cited the Raiders' national popularity, their West Coast fan base and their apparent improvement in the offseason.

"We were looking for a matchup that could have national appeal," he said. "New England as the Super Bowl champion and the Raiders with a history of success ...

"There's also a freshness to that matchup."

The Associated Press News Service

Copyright 2005, The Associated Press, All Rights Reserved

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