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Titans sell stadium naming rights

NASHVILLE, Tenn. (June 6, 2006) -- The Tennessee Titans ' stadium, known as The Coliseum since 2002, will now be called LP Field.

The 10-year, $30 million naming rights deal was announced at the stadium by Titans owner Bud Adams and Rick Frost, chief executive officer for Louisiana-Pacific Corp.

"Our relationship is going to be ... a very great one," Adams said.

Adelphia Business Solutions, whose name was on the stadium since it opened in 1999, filed for bankruptcy and stopped payments on its 15-year, $30 million deal.

Louisiana Pacific, a building products company, relocated its headquarters to Nashville in 2004. The naming rights are part of the company's plan to promote itself and its brand as LP. The company and the Titans also said they will build a Habitat for Humanity house in Nashville.

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