MINNEAPOLIS, Minnesota - As the New England Patriots prepare for Super Bowl LII and an opportunity to win back-to-back championships and three in four years for a second time, the organization as a whole will embark on its own historic endeavor. On Monday, Jan. 29, the Patriots will launch the Not Done Network, a 24-hour video stream from Minnesota. The mission of the Not Done Network is simple: To provide access to Patriot fans around the world who want to share in the excitement of Super Bowl week.
To do that, the team will build a studio in Minnesota’s famous Mall of America. The location will serve as a destination for Patriots fans in town for the game, but more importantly, the central nerve center for the Not Done Network’s content production.
Hosting the network will be professional sportscasters Molly McGrath and Jay Crawford. They will guide each day’s content flow, which will include in-studio guests and live reports throughout the Twin Cities. There will also be live call-in shows, lifestyle features, fan contests and coverage of all the Patriots press availabilities, including Opening Night ceremonies live from the Xcel Energy Center on Monday.
The coverage will kick off with the Patriots send-off rally from Gillette Stadium on Monday morning and end with a live production of the team’s flagship show, Patriots All Access, Saturday at 7:00 p.m. ET/6:00 p.m. CT, the night before Super Bowl LII.
The Not Done Network will be available on Patriots.com, the Patriots app, the Patriots YouTube channel and via a custom Patriots event page on Twitter at live.twitter.com/NotDone. Fans that follow the Patriots on Facebook will receive Not Done Network content alerts.
“We have some of the most passionate sports fans in the world with an insatiable desire for more information in the week leading up to the Super Bowl,” said Patriots Chief Marketing Officer Jen Ferron. “With the Not Done Network, we are going to be able to provide a constant stream of Patriots content that fans around the world can watch in anticipation for Super Bowl LII. In addition, for the thousands of fans ascending on the Twin Cities next week, the Not Done Network site will provide a destination where fans can gather on location. This will be a huge undertaking, but we are excited to share the week of the Super Bowl with our fans in such a unique way.”
The anytime, anywhere access provided by the Not Done Network takes Super Bowl coverage to the next level for Patriots fans, and the live broadcast allows instant reaction to any breaking news during the week.
A day-by-day content schedule will be posted on Patriots.com.