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Patriots Team Up with Shaw's to Support Kids Cafés

Robert Kraft & Patriots players to launch program September 11th at 12 PM

The New England Patriots Charitable Foundation, Shaw's Supermarkets and the Greater Boston Food Bank will kick off a joint fundraising campaign to support local Kids Café programs and food banks throughout New England. Located in Boys & Girls Clubs, Kids Cafés provide no-cost hot meals for children after school.

From September 11th through October 9th, shoppers can purchase paper footballs at their local Shaw's or Star Market. A brown football for $1.33 will feed a child dinner for one night. A gold football for $6.65 will feed a child dinner for a whole week. The goal is to raise $300,000 through the campaign.

New England Patriots Chairman Robert Kraft, Patriots defensive lineman Vince Wilfork and Hall of Famer Andre Tippett will join Shaw's President Carl Jablonski at the Shaw's in Mansfield to launch the program. Following a brief speaking presentation, the Patriots players and Kraft will purchase and hang the inaugural paper footballs. They will then man the checkout counters to encourage other shoppers to support the program. Additionally, Wilfork and Tippett will sign autographs for the first fifty people to purchase papers footballs (note: footballs go on sale at 11 AM).

Who: Robert Kraft, New England Patriots Chairman & CEO
Vince Wilfork, New England Patriots defensive lineman
Andre Tippett, New England Patriots Hall of Famer
Carl Jablonski, Shaw's President
Where: Shaw's, 390 West Street, Mansfield, MA
When: Tuesday, September 11, 2007 from 12 - 12:30 PM
Why: The number of people seeking emergency food assistance in our region has doubled in the
past ten years and a third of those receiving assistance are children. The Patriots, Shaw's and
local food banks hope to decrease childhood hunger through the Kids Café program. The
goal is to open three new Kids Cafes by the end of 2009 and to continue to support the
program throughout New England.

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