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The Hall receives MUSE Award

Foxborough, Mass. - The American Association of Museums (AAM) Media and Technology Committee on Thursday awarded The Hall at Patriot Place presented by Raytheon a prestigious 2009 MUSE Award for outstanding achievement in museum media. The Hall received a Gold Award in the Multimedia Installations category for its New England Patriots Hall of Fame pylons.

The 35-foot-high, six-foot-wide, double-sided video pylons sponsored by Accenture are the centerpiece of The Hall at Patriot Place presented by Raytheon. Interactive touch screens at the base of the pylons allow visitors to choose which Patriots Hall of Famer to bring to life through video and other multimedia. The pylons, which are visible from both inside and outside the building, utilize the first indoor installation of a Magink reflective, cholesteric LCD technology, an eco-friendly alternative to light-emitting displays. The pylons' digital ink tiles actually reflect light, making them the only digital video displays that look better in sunlight.

"The Kraft Group is a championship organization and The Hall at Patriot Place presented by Raytheon reflects that championship tradition by being the only sports and education experience of its kind," said Bryan Morry, Executive Director of The Hall at Patriot Place presented by Raytheon. "From the visionary stage of designing The Hall, the Kraft family sought to honor the Patriots Hall of Fame in a way that no other Hall of Fame has been honored, and this prestigious award shows that they have succeeded."

The Hall's Interior architect and designer Cambridge Seven Associates, Inc. of Cambridge, Mass., designed the pylons, Cortina Productions of McLean, Va., designed the interactive content, and Mystic Scenic Studios of Norwood, Mass., installed the pylons.

"When the New England Patriots hired Cambridge Seven Associates to design The Hall at Patriot Place, their directive to us was to be bold," said Peter Sollogub, Principal in Charge of Exhibits, Cambridge Seven Associates, Inc. "The heart of the museum is the Hall of Fame gallery, which is a dynamic, light-filled, multi-level space. Our 'big idea' was to use for the first time 35-foot-high interactive pylons as large-scale displays of Hall of Fame players. The pylons use state-of-the-art technology and are the first installation of Magink Generation 3 digital ink in the United States."

Sollogub continued, "It has been a privilege and a pleasure for us to collaborate with everyone at The Kraft Group as well as Cortina Productions. We are all honored to receive this prestigious award."

The AAM Media and Technology Committee gives annual awards to institutions or independent producers that use digital media to enhance the museum experience and engage new audiences. The MUSE awards celebrate scholarship, innovation, creativity and inclusivity. Winning projects are chosen by an international group of museum media professionals. The AAM presented the award to The Hall at the Loews Philadelphia.

ABOUT THE HALL AT PATRIOT PLACE PRESENTED BY RAYTHEON
The Hall at Patriot Place presented by Raytheon is the 36,000-square-foot crown jewel of Patriot Place and the only sports and education experience of its kid. Through a dazzling array of interactive multimedia exhibits and artifacts never before viewable by the public, The Hall at Patriot Place presented by Raytheon showcases the tradition of the New England Patriots, explores the history of football in New England, and promotes math and science education for the thousands of schoolchildren expected to visit each year. In 2009, The Hall received a Gold MUSE Award from the American Association of Museums, was named to Boston Globe Magazine's Best of the New, and was a Yankee Magazine Editor's Choice recommendation. For more information, please visit www.thehallatpatriotplace.com.

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