NEW YORK (Feb. 20, 2006) -- NFL Network announces Reebok, the official outfitter of the NFL, will serve as the presenting sponsor of its exclusive coverage of the 2006 NFL Scouting Combine. This marks the first time NFL Network has offered a presenting sponsorship for its Scouting Combine coverage.
More than 300 NFL hopefuls and hundreds of NFL head coaches, scouts, general managers and other team executives converge upon the RCA Dome in Indianapolis, IN from February 23-28 for the 2006 NFL Scouting Combine. The Combine consists of on-field drills, medical testing, exams and interviews with teams and the media.
The 2006 NFL Scouting Combine on NFL Network Presented by Reebok will provide exclusive live coverage of the annual event beginning Feb. 23 at 2 p.m. ET and continuing through March 1.
"The NFL Scouting Combine is a unique event and a great time of year for both athletes and fans," said Reebok's president of on-field apparel David Baxter. "For the athlete, it is a chance to showcase their talents and hard work. For the fans, it is a time of anticipation for their favorite teams and a sneak peek at the future players of the NFL. Reebok is excited to be associated with this event."
Reebok's presenting sponsorship of the 2006 NFL Network's Scouting Combine coverage includes brand exposure in an original in-program feature segment, tune-in promos and opening/closing presenting sponsor billboards, as well as integration within the network's premier program, NFL Total Access. In addition, Reebok will be represented in all NFL Network 2006 Scouting Combine Video-On-Demand content which will include player profiles available in the weeks leading up to and after the 2006 NFL Draft.
"This is an event we believe in and look to grow to NFL Draft-like status," said David Pattillo, national sales manager for NFL Network. "Partnering with Reebok is a perfect fit and a great opportunity to reinforce the NFL-Reebok partnership in consumer's minds."
Programming for the 2006 NFL Scouting Combine on NFL Network Presented by Reebok will include:
- Press Conferences -- Eight hours (Feb. 23-26 at 2 p.m. ET)
- Player Workouts -- 12 hours (Feb. 25-28 at 11 a.m. ET)
- News and Interviews -- Five hours (Feb. 23-27 at 7 p.m. ET/PT)
- Wrap-Up Show -- One hour (March 1 at 9 p.m. ET/PT)