Oakville, Ontario (October 14, 2011) - The Hall at Patriot Place presented by Raytheon was honored Thursday night in Oakville, Ontario as a 2011 International Sports Heritage Association (ISHA) Communication Awards recipient. The Hall at Patriot Place won the Online/Electronic Marketing category for its online marketing campaign, which utilized several different platforms, including a monthly e-newsletter, Facebook and Twitter, to market the Hall to a variety of potential customers. The Hall also received honorable mention in the Video Presentation Category for its 30-Second TV Spot.
Executive Director of The Hall at Patriot Place, Bryan Morry, accepted the award during the ISHA Annual Conference at the Canadian Golf Hall of Fame and Museum as part of An Evening of Champions.
"It is a tremendous honor to be recognized by the International Sports Heritage Association," Morry said. "Being mentioned with and surrounded by these fellow award winners has been a rewarding experience. We take great pride in our online marketing campaigns and are constantly searching for new ways to reach out to new and future visitors to The Hall at Patriot Place presented by Raytheon."
Seventeen winners and five honorable mentions were presented with the ISHY trophy and certificate. St. Louis Cardinals Museum Curator Paula Homan served as Communications Award Committee Chair.
"Members create effective communication as an integral part of their efforts to reach out to a diverse audience - members, general public and sporting professionals - fulfilling the mission that sustains their institutions," Homan said. "The entire field of 2011 submissions was tremendous and each participating institution deserves our gratitude for a highly competitive contest."
About The Hall at Patriot Place presented by Raytheon
The Hall at Patriot Place presented by Raytheon is the crown jewel of Patriot Place and the only sports and education experience of its kind. Through a dazzling array of interactive multimedia exhibits and artifacts never before viewable by the public, The Hall showcases the tradition of the New England Patriots, explores the history of football in New England, and promotes math and science education for thousands of schoolchildren each year. In 2009, The Hall received a Gold MUSE Award from the American Association of Museums and The Hall's signature film, "Patriots Way," won a CINE Golden Eagle Award. The Hall was named to Boston Globe Magazine's Best of the New, and was a Yankee magazine Editor's Choice recommendation.
About the International Sports Heritage Association
The International Sports Heritage Association (ISHA) is a non-profit membership organization incorporated in 1971 to assist sport museums and halls of fame to develop, operate and promote their facilities in the best way possible. ISHA includes more than 130 members from countries such as China, Belgium, Switzerland, Singapore, Australia, Canada, and the United States.