FOXBOROUGH, MA (10/14/25) The New England Patriots announced today that Hood®, one of the leading dairy brands in New England, has been named the team's Official Milk and Sour Cream Partner. The agreement is a three-year deal that will run through the end of the 2027 NFL season.
In celebration of the new partnership, consumers in New England will see Hood Milk in LightBlock Bottle® gallons featuring the Patriots logo throughout this football season. In future seasons, there will be sampling programs at Gillette Stadium during select regular season games and at training camp activations in the Kid Zone area.
"We're happy to welcome Hood as the Official Milk and Sour Cream of the New England Patriots," said Murray Kohl, Vice President of Sales, Kraft Sports + Entertainment. "We're excited to bring together two beloved New England brands, both steeped in local pride and tradition."
"We're thrilled to be partnering with the New England Patriots," says Chris Ross, Senior Vice President of Marketing and R&D at HP Hood LLC. "We're proud to be able to show the iconic New England Patriots logo alongside the Hood logo and celebrate our shared commitment to the community."
Hood will also be acknowledged in-stadium during home games through a program where Hood Milk and Sour Cream will donate to The Greater Boston Food Bank for each scoring play made by the Patriots during the regular season.
About Hood
Founded in 1846, today Hood is one of the largest food and beverage manufacturers in the United States. For more than 175 years, the name Hood has been synonymous with fresh, quality products that taste great. Hood's portfolio of national and super-regional brands and franchise products includes Hood®, Heluva Good! ®, Planet Oat®, LACTAID®, Blue Diamond Almond Breeze®, and more. For more information, please visit Hood.com
