WHO:
Ty Law, New England Patriots cornerback
Robert Kraft, owner of the New England Patriots and benefactor of the Kraft Family Blood Donor Center at the Dana-Farber Cancer Institute
Dr. Ken Anderson, director of the Jerome Lipper Myeloma Center at the Dana Farber Cancer Institute
WHAT:
Announcement of public awareness campaign to be conducted the New England Patriots and the Kraft Family Blood Donor Center at the Dana-Farber Cancer Institute to promote blood platelet donations.
WHEN:
Tuesday, October 23, 11:30 a.m.
WHERE:
Kraft Family Blood Donor Center
Dana-Farber Cancer Institute
44 Binney St.
Boston, MA
DESCRIPION:
Beginning this week and for the remainder of the 2001 football season, Ty Law and other members of the New England Patriots will participate in a multi-media public awareness campaign to promote donations of blood platelets. Blood platelets, the life-saving clotting agents in blood, are vital to individuals fighting cancers such as leukemia and lymphoma, patients undergoing chemotherapy organ transplant recipients and those who suffer blood loss during surgery.
Law will be featured in television and radio public service announcements and in public services ads in Patriots Football Weekly and Patriots GameDay magazine to promote platelet donations. In addition, information on the platelet donation program will be available on the team's web site, www.patritos.com, and in the festival area of Foxboro Stadium on the day of games.
